MÜŞTERİLERİNİZİN HAYALLERİNİ HAYAL EDİN
2019-11-18 18:11:22
Müşterileriniz ürünleriniz ile ilgili hayal kurmaya başlamışlarsa şayet, başarıya giden yolun anahtarını bulmuşsunuz demektir.
Ancak bu her zaman çok kolay ulaşılabilen bir nokta olmuyor. Hele ki ürününüz mermer gibi soğuk ve ağır bir materyal ise, bunu müşterilerinizin hayaline sunmak oldukça zor.
Günün sonunda, müşterileriniz ürünleriniz için ödeme yapacak. Bu yüzden bu ağır nesneleri onları çevreleyen, onlara bir ev ya da ofis olacak hayali bir dünyaya yansıtabilmelisiniz.
Ağır soğuk malzemelerimizin, soğuk bir kış gününde şöminenin önünde sıcak bir battaniye gibi müşterimizin aklını ve bedenini ısıtmaya başladığı kritik bir an var.
Bugüne kadar, tasarımcılar ve mimarlar bu dönüşümü çizimleri veya illüstrasyonları aracılığı ile gösterdiler. Müşteriye kâğıt üzerinde mermer ile tasarlanmış ortamların fizikiliğini hayal ettirmeye çalıştılar.
Bugün, mermer tedarikçileri ve üreticileri olarak, tasarıma bizatihi katılmalı ve bağımsız tasarımcılar ile potansiyel alıcılarımızın yaratıcılığını teşvik etmeliyiz. Mermeri, plaka ya da fayans olarak sunmaktan öteye geçip, onu tüm görkemiyle yaşayan, canlı bir ortamda sergilemeliyiz. Mermerin nasıl bir malzeme olduğunu ve hareket alanlarını diğer herkesten çok daha iyi bilen biz mermerciler için başarıya giden yol buradan geçiyor.
TEVFİK T. TÜRKER
Yönetim Kurulu Başkanı
Leonardo Marble
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